Professional Keyword Research 2020

So today I'm going to teach you Professional keyword research for a new website.


You know if you don't get the right keywords, then you're kind of doomed to failure. So as an example, you can see on this website, I started off from scratch late last year and the traffic has just transformed on this site.


Simply by picking the right keywords because when it comes to keyword research, you need to pick your battles carefully and I'm going to show you the exact blueprint for doing that in this video and it's super easy. You can do it yourself.


You can rinse and repeat this process and it doesn't take much time. So with that, let's jump in. So the first thing you need to do is pop on over to ahrefs.com and sign up for the service and then go to keyword explorer as you can see here and from here you're basically going to type in a keyword related to your niche.


So just as an example, we're going to use camping for this website. So let's say we're starting a brand new website about camping and we want to do the keyword research for that.


So you're going to type in, not campus, you're going to type in camping here and select whichever country you're going for.


So I'd say the biggest market is always going to be in the U.S and then click search and from here, obviously that's extremely competitive, 91 out of 100 for the keyword difficulty means if you have a brand new website.


You're basically trying to achieve the impossible but what you can do is you can go on over to all keyword ideas and this is going to give you a silly amount of keywords to go after.


As you see there's almost a million keywords. So what we need to do is filter that down. So you're going to filter KD, which equals keyword difficulty and this is on a scale from one to a hundred.


So you're going to filter this down from zero to 10 maximum and when you do that, click apply, and this will basically find you the easiest keywords to rank for. So the lower the keyword difficulty, the easier it is going to be to rank.


Now obviously as you can see on this list, lots of these keywords are just not relevant. So you want to click include over here and then type in the keyword related to your niche.


So for example camping and then click apply and that will filter down all the results to keywords that include the word camping. Now you want to make sure that there's enough people searching for these keywords 'cause if there's no volume, then there's no point trying to rank for that keyword simply because there's not enough people to reach.


You know if you produce a piece of content that no one is searching for, then you're wasting your time when it comes to SEO. So filter this from a minimum of 100 monthly searches upwards and then click apply and the final filter that I recommend adding is clicks per search.


So I would include a minimum of 0.4 for clicks per search and that basically means that when you Google a keyword, there's enough people who click the top results and I usually go for 0.4 upwards because if it's any less than that, then people aren't going to click on the keyboard. 


Now what I mean by this,if I type in a keyword, let's say for example, camping pictures, there's going to be a lot ofdifferent elements on the page which means that actuallythe clicks per search is going to be pretty low because people aren'tlooking for blogs to read or anything like that, they'rejust looking for pictures. 


So the clicks per searchis going to be pretty low simply because it's differentelements on the page. So you can see for example there's different types of camping pictures here and then you've got all these pictures here and then at the bottom you've also got the people also searched for a section.


So it's kind of like this keyword isn't going to have high clicks per search simply because people aren't looking for websites, they're just looking for pictures. So they're not going to click the top results when it comes to ranking on the first page of Google.


So that's a really important element to include and once you've done that, you're going to have a bunch of keywords to go out here. Now what I also recommend is typing in best here.


So if we click apply, then that will filter downloads of information or articles that you can potentially write about.


So you can see here best camping pillow, which could be a review article and in that article, you could recommend products and make some money with affiliate products on Amazon or any sort of affiliate website like that.


And then also you can see there's just loads of relevant camping keywords that we could potentially rank for and they're all low keyword difficulty, low volume, and they have a decent number of clicks too.


So what I recommend after doing your keyword research is then popping these keywords into a spreadsheet so that you have them saved for later.


So you can create a spreadsheet like this and from here, you can type in the keyword, your volume, the difficulty, number of low domain rates in websites on the first page of Google.


Which we'll come on too soon and then once you start producing the content, you can have a link to the blog outline, the word count, how much you spent on that content, when you publish the status of the article, the URL of the published article and any sort of extra notes that you want to include there.


Now it does seem like a big spreadsheet to fill in, but at the same time, the more detail you have in here, the more that you're going to measure the effectiveness of this keyword.


So what you can do is you can start copying these keywords into the spreadsheet like this. So volume equals 1,500, difficulty equals four and then we come on to column D.


Now if you're a brand new website, it's going to be hard to compete. You don't have much authority yet. Google doesn't know yourwebsite and therefore Google doesn't really trust your website that much.


So if you have a brand new website, you're starting from zero and therefore you need to check kind of who you are competing with because if you're competing with brand new websites on the first page of Google.


It's going to be easy but if you're competing with established websites that have a lot of authority and a lot of trust with Google, then it's going to be very hard to compete.


So what you can do is you can take this keyword, put it into Google and then you use Ahrefs toolbar, which is easy to download by the way and you can check the domain rating of the websites that are ranked here and.


If you see a DR one website like this for example, then that means that there's potential for you to rank on the first page for yours too but if all the results are like DR 70 and above, then it's going to be very hard to compete for your website on the first page of Google.


Simply because you're going to be outranked by higher authority websites. So what we can do in this column is type one because you want to find out how many websites with a domain rating of less than 25 are on the first page of Google.


And if you research this metric and you find low DR websites ranking on the first page of Google, then you have a much higher chance of your website competing successfully and then once you've been through this list and you filter out the keywords that you actually want to rank for.


I would recommend creating a list of at least 50 keywords in this spreadsheet and filling in the details because once you have 50 keywords that gives you a few months worth of content that you can start producing straight away and.


It's better to do this job in bulk because otherwise you're going to spend a lot of time going back and forth. You're not really going to have a good strategy for your website so that's why I recommend doing the keyword research all in one go.

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